Lingerie Briefs – One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & Straus, now part of the Macy’s monolith; we referred to this as front t-stand bait. It was usually artful fashion meant to lure the consumer into the department where the key item styles were performing their volume duty. The trick was to maintain balance; just enough eye candy to set the stage without obliterating the markdown budget. The most successful businesses tread this line with great aplomb. It keeps their label fresh without ever compromising the brand’s profile. Read More
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